Author name: Navi

When you need a ride, you pull out your phone and check your options. Whether it’s Ola, Uber, Rapido, or Nammayatri, the ride experience feels the same. The days of distinct services and loyal users are fading, giving way to a commoditized market where the differences between platforms are negligible. A Commoditized Market For years, […]

Navigating the world of urban mobility today feels more like juggling multiple apps than enjoying a smooth ride. For both drivers and riders, the experience of managing multiple ride-hailing platforms has become a source of frustration—and it’s not just inconvenient, it’s costly. The Problem: Too Many Apps, Too Little Convenience In cities like Bengaluru, an

The ride-hailing market in India is unlike any other. While Uber’s model works like a charm in the US, its success here has been anything but smooth. Why? Because the dynamics of drivers, riders, and competition are fundamentally different. Let’s break it down. The Indian Story: Not a Copy-Paste of the US In the US,